Recently, Amagi launched its Zero Slate technology on VIZIO’s WatchFree+ channels as part of its Stream Personalization initiative. This cutting-edge technology enhances the streaming experience by adjusting ad break length based on individual viewer preferences, eliminating the need for slates or filler content during linear ad breaks.
Amagi’s approach to personalization has already resulted in a significant increase in viewership on VIZIO’s channels, with engagement rates increasing by more than 20% according to Amagi ANALYTICS. This innovative technology sets the stage for a more engaging and profitable future in the entertainment industry and promises enhanced viewer experiences.
Research from Amagi ANALYTICS suggests that traditional slates used in ad pods can lead to viewer churn of up to 15% in today’s Free Ad-supported Streaming TV (FAST) ecosystem. The success of Zero Slate technology in tailoring ad pod length to individual viewers highlights the potential to boost engagement and deliver high-quality viewing experiences over time. This capability is just the beginning of Amagi’s broader Stream Personalization initiative, which aims to offer even more engaging linear viewing experiences in the future.
VIZIO’s Group Vice President of Platform Content and Partnerships, Katherine Pond, expressed her satisfaction with the partnership with Amagi and the introduction of Zero Slate technology on their channels. She emphasized VIZIO’s commitment to enhancing user experiences and delivering personalized content through this collaboration. Meanwhile, Amagi’s Co-founder and Chief Revenue Officer, Srinivasan KA, expressed his gratitude for the partnership with VIZIO and his excitement about the potential of Stream Personalization to transform the linear viewing experience.
