AMP Pages: Understanding Consent Settings and Personalized Ads

Managing consent settings on AMP pages is crucial when visiting mobile sites that have been created using Google AMP technology. These settings are specific to AMP pages only and must be set again when accessing non-AMP BBC pages.

When you visit an AMP page, some essential data collection is done to ensure the web page functions properly. This data is stored on your device without your explicit consent. To learn more about the vital information that is stored on your device for this purpose, you can read further on our website.

Additionally, there is optional data collection that you can consent to when using AMP pages. By agreeing to data collection, you allow us to display personalized ads that are relevant to you, even when outside of the UK. More information about how we personalize ads in collaboration with our advertising partners can be found on our website.

If you prefer not to receive personalized ads, you have the option to click “Reject data collection and continue.” Please be aware that you will still see advertisements, but they will not be tailored to your preferences. You can modify these settings at any time by clicking on “Ad Choices / Do not sell my info” located in the footer.

It’s important to manage your consent settings on AMP pages to ensure that your online experience aligns with your preferences regarding data collection and personalized ads. By being informed and making choices that suit your needs, you can have a more tailored and enjoyable browsing experience on AMP pages.