According to the annual Top 100 Most Valuable Global Brands report by BrandZ, Apple has retained its position as the world’s most valuable brand for the third consecutive year. The company’s brand value grew by 15% to almost $1.016 trillion over the year, making it the first brand to surpass the $1 trillion mark.
Google (Alphabet Inc.) is second on the list, with its value increasing by 30% to $753.5 billion. Microsoft experienced a 42% increase in value, growing to $712.9 billion, while Amazon saw a 23% increase in value to $576.6 billion. McDonald’s also made it into the top five brands, growing by 16% to $221.9 billion over the year.
In addition to these top five brands, Visa experienced a 12% increase in value, reaching $188.9 billion, while Facebook (Meta) increased by an astounding 79%, reaching $166.75 billion in value. Oracle also saw significant growth, up by 58% to $145.5 billion and Nvidia had an impressive growth of 2
