BBC AMP Pages: Understanding Consent and Data Collection Settings

If you’re visiting AMP pages on the BBC website, you need to be aware that your consent settings apply specifically to these pages. If you visit non-AMP BBC pages, you may need to set them up again. The page you’re currently viewing was created using Google AMP technology.

When you visit AMP pages, we collect essential data to ensure our web pages function properly. This limited information is stored on your device without requiring your consent. You can learn more about the essential data we store on your device to facilitate the functionality of our web pages. We utilize local storage to keep track of your consent preferences on your device.

Apart from necessary data collection, you also have the option to consent to additional data collection on AMP pages. By agreeing to this, you allow us to display personalized ads tailored to your interests when outside of the UK. Discover how we personalize ads at the BBC with the help of our advertising partners.

If you prefer not to receive personalized ads, you can opt out by clicking “Reject data collection and continue” below. Please note that you will still see advertisements but they won’t be personalized for you. You can adjust these settings at any time by clicking “Ad Choices / Do not sell my info” in the footer of the page.

To proceed with data collection and personalized ads, click “Accept data collection and continue.” If you choose not to accept it, click “Reject data collection and continue.”