Clarifying AI Labels: Meta Addresses Photographers’ Concerns over AI Info Misunderstandings

After receiving complaints from photographers who were confused about the accuracy of their AI labels, Meta has updated their wording to clarify the meaning of “AI info.” The company introduced the “Made with AI” labels earlier this year in response to a review by the US Internet Regulatory Board, which determined that it was difficult to distinguish between images created with artificial intelligence and authentic images. However, it became clear that authentic photos were being mistakenly labeled as AI-generated.

Upon further investigation, Meta discovered that the labeling was linked to images that had been retouched or enhanced using AI tools from various software. Meta’s computer systems identified these manipulations and automatically applied AI labels, leading to the confusion among photographers.

One such photographer, Pete Souza, found that one of his photos was incorrectly tagged with the artificial intelligence label. He suspected that editing in Adobe’s Photoshop software triggered Meta’s algorithm to add the tag, even though he tried to remove it. This prompted him to raise awareness about the issue and advocate for changes in Meta’s labeling policy.

In response to these concerns, Meta has now corrected the labeling for images identified as being made with artificial intelligence. Users can click on the label for more information, which explains that Meta may add the label when content with artificial intelligence characteristics is detected by their system. The company hopes that this change will help clarify its policies and prevent similar misunderstandings in the future.