Indiana recently experienced a significant economic boost due to the 2024 Total Solar Eclipse. A study conducted by Rockport Analytics revealed that several factors contributed to the positive impact.
Lt. Gov. Suzanne Crouch stated, “Indiana was a top destination for the 2024 total solar eclipse, with every part of our state experiencing 100% or 90% totality.” The study showed that the total economic impact was $148.5 million, with visitor-generated taxes totaling approximately $45 million, representing a 41.1% increase compared to regular visitor spending.
The study also revealed that Indiana saw an estimated 3.5 million visitors during the eclipse period, marking a 45% increase compared to normal numbers. Local businesses benefited significantly from the event, with over 400 events hosted in Indiana during that time.
The specific breakdown of the economic impact included $45 million in lodging revenue, $63.8 million in food and beverage sales, $65 million in recreation and entertainment spending, $9.7 million in transportation revenue, and $5.4 million in retail sales. IDDC’s targeted and enhanced digital marketing efforts played a crucial role in capitalizing on the event’s success, as did the coordination of state and local governments, visitor bureaus, and local businesses
