Europe’s Largest Computer Vision-Supported Store: REWE Group’s New Pick&Go Outlet in Hamburg Leads the Way

German retailer REWE Group has recently opened a new 1,200 square-metre store in Hamburg that showcases its Pick&Go technology. Located in Hoheluftchaussee, this store is Europe’s largest computer vision-supported outlet. The innovative store offers various cashless payment options to shoppers, including cashierless payment using Pick&Go via app, scanning and paying at the self-checkout terminal, computer vision support without scanning, or using the traditional cash register.

REWE Group is planning to open a second store in Hamburg at Altonaerstraße this summer, which will also offer Pick&Go technology to all customers. Store manager Joschua Zimmermann stated that by streamlining the checkout process, the store team can focus on providing better customer service, maintaining the product range, and offering advice to customers.

The retail group initially tested this technology in stores in Cologne, Berlin, Munich, and Düsseldorf before rolling it out to all consumers. Trigo Vision Ltd, a computer vision technology solutions provider, has partnered with REWE Group for this project. Trigo’s solution creates a 3D model of a supermarket to digitally map the environment and movements within it, allowing customers to select items and walk out with them while maintaining their privacy. This innovative technology is transforming the shopping experience for customers at REWE Group’s stores.