Elevate, a sports consulting firm, recently acquired Fenway Sports Management’s Consulting Group. The acquisition brings Fenway’s clients and employees to Elevate, adding to their roster and expanding their presence in the sports marketing industry.
Fenway Sports Management’s Consulting Group consists of nine employees who will now be part of Elevate Brand. Among the clients that Fenway is bringing to Elevate are well-known brands such as Moderna, Santander Bank, Wasabi Technologies, Monster.com, and Cavendish Farms. With this acquisition, Elevate’s current roster will merge with Fenway’s clients, totaling over 20 brands in the combined portfolio.
The acquisition follows the hiring of chief client officer Cameron Wagner from GMR Marketing. Elevate sees this move as strategic in capitalizing on the growing sports sponsorship market, which is expected to reach $109 billion by 2030.
By combining staff strengths from both companies, Elevate will enhance its client services and offer a wider range of solutions in the sports marketing industry. The company has been involved in various client campaigns for major sports properties such as the English Premier League, Formula 1, World Cups, NASCAR PGA NBA MLB NHL Revenue has tripled over the past year showing significant growth and impact in the market. In addition to this acquisition; Elevate has also expanded its operations globally with launch of Elevate Talent and operating in 12 cities across six countries under brand SRI
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