From Bank CEO to Football Entrepreneur: The Unstoppable Journey of Boris Collardi

EFG and football investment insights from Banker Boris Collardi

Boris Collardi, the former CEO of Bank Julius Baer, has recently transitioned to his role as an investor at EFG bank. After nearly nine years at the helm of Julius Baer, Collardi is now focusing on his big plans in the football business. There are rumors about a potential merger between EFG and Julius Baer, but Collardi did not comment on any such speculations.

Since joining EFG two years ago, Collardi has seen a significant increase in the market value of his share from 80 million to 140 million francs. He believes that this growth reflects the bank’s potential for future expansion, especially with the recent addition of over 100 new customer advisors. Collardi’s connection to EFG’s main shareholder, the Latsis family, dates back over a decade and remains strong, particularly with John Latsis whom he considers his main contact within the family.

Collardi has also diversified his portfolio with investments in various ventures including an anti-aging chain called Longevity Suite and an AI start-up called Unique. Additionally, he runs Bec d’Or winery on Lake Geneva and is involved in FC Lecce and Footbao app showcasing his diverse interests and entrepreneurial spirit across different industries.

Throughout his career, Collardi has built a vast global network connecting him with individuals like Leonardo DiCaprio and Paulo Coelho. His openness and genuine interest in people have contributed significantly to the success of his professional relationships across continents. With his entrepreneurial drive and willingness to venture into new territories for growth and innovation, Collardi’s journey from Bank Julius Baer to EFG shows no signs of slowing down anytime soon.

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