Nipa Basu, PhD, has been named the Global and North American Practice Director of Digital Intelligence at GHD Digital. As a global engineering firm with headquarters in Irvine, California, GHD has a long history of environmental design and construction. Dr. Basu, who has a background in economics, data science, and statistics, previously served as the Chief Analytics Officer at Dun & Bradstreet.
During her recent podcast interview, Dr. Basu discussed her role at GHD Digital and highlighted the differences between financial consulting firms like Dun & Bradstreet and engineering firms like GHD in terms of data utilization. She noted that while financial services have been quicker to embrace digital transformation compared to engineering services, GHD’s expertise in environmental compliance and sustainability gives them valuable insights into the data and analytics needs of their clients in areas such as ESG improvements.
Dr. Basu emphasized the importance of improving data collection, quality, and sharing across industries. She also stressed the need for real-time dashboarding and leveraging the power of data science to drive decision-making. Despite the challenges, she remains optimistic about the progress being made in digitizing the engineering services industry and creating a more sustainable future. This interview sheds light on the exciting opportunities and advancements in the field of digital intelligence.
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