Didier Bollé, who has been managing Terraillon since 2012 after it was acquired by Bernard Tapie in 1981 for a symbolic franc, describes the French SME as the awakening of a sleeping beauty. The century-old company, known for producing resistant equipment like scales for weighing canoes, dinghies, or even 140 kg judoka Teddy Riner, has recently been repositioned around well-being in a broader sense. Terraillon holds a 40% market share and is a quiet heritage brand that has attracted attention with its focus on well-being products. The company’s selection as the official supplier of scales for the upcoming Paris 2024 Olympic and Paralympic Games is a testament to their quality and durability. Terraillon’s range of products, including small household appliances, alarm clocks, and connected devices, demonstrates their commitment to meeting the needs of consumers in a rapidly evolving market. Through their recent repositioning efforts, Terraillon has reinforced its status as a leading provider of well-being products in the industry.
From Weights to Wellness: The Transformation of Terraillon as the Official Supplier of Scales for Paris 2024 Olympics and Paralympics
