From Weights to Wellness: The Transformation of Terraillon as the Official Supplier of Scales for Paris 2024 Olympics and Paralympics

Didier Bollé, who has been managing Terraillon since 2012 after it was acquired by Bernard Tapie in 1981 for a symbolic franc, describes the French SME as the awakening of a sleeping beauty. The century-old company, known for producing resistant equipment like scales for weighing canoes, dinghies, or even 140 kg judoka Teddy Riner, has recently been repositioned around well-being in a broader sense. Terraillon holds a 40% market share and is a quiet heritage brand that has attracted attention with its focus on well-being products. The company’s selection as the official supplier of scales for the upcoming Paris 2024 Olympic and Paralympic Games is a testament to their quality and durability. Terraillon’s range of products, including small household appliances, alarm clocks, and connected devices, demonstrates their commitment to meeting the needs of consumers in a rapidly evolving market. Through their recent repositioning efforts, Terraillon has reinforced its status as a leading provider of well-being products in the industry.