German retailer REWE Group has extended the contract of its digital and technology director, Christoph Eltze, to 2029. Eltze was appointed to the management board on 1 July 2022 and has been leading the company’s digitalization and technology efforts since then.
Prior to his current role, Eltze was responsible for retail in Germany, overseeing digital, customer, analytics, and IT functions. REWE Group CEO Lionel Souque praised Eltze’s commitment to driving forward the digital and technology division, which is essential for the company’s business models. Souque highlighted Eltze’s role in creating innovative solutions, improving efficiency, and driving group-wide synergies in this strategically important area.
The supervisory board chair, Erich Stockhausen, emphasized the rapid development of REWE Group in recent years, attributing it to numerous innovations that have enhanced existing business models and created new formats. Stockhausen highlighted Eltze’s role as a key driver of this development, which is being further strengthened by the decision to extend his contract. The board is confident in the successful track record and expertise of the executive team.
