Google’s Search Generative Experience (SGE) Enhances Trip Planning with AI-Powered Itineraries

Google has recently introduced a new feature called Search Generative Experience (SGE) that allows users to create itineraries and plan trips using generative Artificial Intelligence (AI). This experimental feature was first unveiled at Google I/O last year and provides multiple perspectives on search queries by offering overviews and additional links at the top of search results.

Initially available in the United States in English, SGE has since expanded to countries like Japan, Mexico, Brazil, Indonesia, and South Africa, with language support in Spanish, Portuguese, Korean and Indonesian. The latest update to SGE includes new capabilities powered by generative AI that assist with trip planning. Users can now receive suggestions for activities, restaurants, flights, and hotels all organized in one place for easy comparison and deeper exploration.

The itineraries displayed will include information such as reviews, links, and photographs of businesses or establishments. These travel ideas can also be exported to other Google services like Docs, Gmail or Maps by registering with Search Labs and enabling SGE. In another update related to travel, Google now provides lists of recommendations for tourist places when users search for specific locations in the United States and Canada.

Users can now personalize their lists of places to visit, organize travel plans and easily share saved places on Maps. These lists can be linked to content on the map to provide context about why they were saved. Both updates will be available on Google Maps for iOS