Gwyneth Paltrow’s venture into the food industry has expanded from salads and chicken to include pasta and pizza at Goop Superfina. The menu boasts 10 different square pizzas and four varieties of pasta, all carefully curated with Paltrow having the final say on the tasting panel. Chef Floresca shared with Vanity Fair that it took a year to develop the gluten-free pizza dough for Goop Superfina, with the goal of creating pizzas that could stand on their own without the need for labels like “gluten-free.”
Goop Superfina officially launched in August 2022, featuring a range of classic flavors like pepperoni, cheese, and Margherita. In addition to these staples, there are unique options such as “Field of Greens,” “Shroom Shroom,” and a barbecue chicken pizza named after Paltrow’s son. The menu also includes a selection of pasta, sides like broccoli or meatballs, and Goop Kitchen salads to round out the offerings.
Curious to know how Goop Superfina’s offerings tasted, a reviewer recruited friends and family to sample two pizzas, two pastas, and a salad. With prices ranging from $14.50 to $22.95 per pie, the menu promises a variety of flavors designed to appeal to different tastes. Whether diners were aware of the gluten-free nature of the dough or not, the goal was for everyone to enjoy the food.
