Huawei’s Pura Series: A Commitment to Simplicity and Purity in Design

Huawei has announced the rebranding of its flagship smartphone series, now called the Huawei Pura series. This change comes after the successful launch of the Huawei P60 Pro in May 2020, which featured a revamped photographic system with an XMAGE camera and self-adjusting physical aperture. The new Pura series will focus on simplicity and purity in design, embodying the latest technology, fashion, and art in its mobile devices.

The upcoming Huawei Pura 70 smartphone is set to succeed the Huawei P60 and will feature enhanced photographic capabilities and a camera module with a triangular design for a classic and elegant style. While Huawei has not yet disclosed a specific release date or detailed specifications of the new smartphones, it is expected to include models like the Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra.

In addition to the Pura series, Huawei has not shared any updates on its previous P series models. Instead, the company has focused on promoting the upcoming Pura 70 series and building anticipation for the new devices. Media outlets like Gizmochina have speculated on the features and models that will be included in the Pura 70 series, further fueling excitement among Huawei fans and smartphone enthusiasts.

Huawei’s CEO Richard Yu explained that the rebranding of their flagship smartphone series was necessary to reflect their commitment to simplicity and purity in design. The new name “Pura” means “pure” in Latin, which symbolizes their dedication to delivering high-quality products without unnecessary complexity.

With this announcement of rebranding, Huawei is signaling its commitment to providing customers with top-of-the-line products that are both functional and aesthetically pleasing. The new lineup of phones is expected to hit stores soon, so stay tuned for more details on their features and specifications!