When visiting the BBC website, you have the option to manage your consent settings for data collection on AMP pages. These settings apply specifically to AMP pages and you may need to set your preferences again when visiting non-AMP pages on the site.
AMP pages are designed for a faster and lightweight mobile experience and are created using Google AMP technology. In order for these pages to function properly, some essential data is stored on your device without requiring your explicit consent. This data collection is necessary to ensure the functionality of the web pages you visit.
In addition to essential data collection, there is optional data collection that allows the BBC to display personalized ads that are relevant to you when you are outside of the UK. By consenting to this data collection on AMP pages, you agree to receive personalized ads from the BBC and its advertising partners.
If you choose not to receive personalized ads, you can reject data collection and continue browsing the AMP page. However, it’s important to note that you will still see advertising but it will not be tailored to your interests. You can easily change your data collection settings by clicking on “Ad Choices / Do not sell my info” in the footer of any page at any time.
Overall, managing your consent settings on AMP pages allows you to control what data is collected and used for personalized advertising purposes while browsing the BBC website.
