Adriana Green, the founder of Estelí, a skin health company based in Greenville, was inspired to create her products after experiencing inflammation-related symptoms. Her journey towards creating Estelí began when she realized the importance of what goes on the outside of the body affecting the inside. Despite the challenges that come with running a small business, Green feels a sense of purpose through Estelí. She believes that beauty products play a significant role in our daily lives and that using natural ingredients can make a big impact on our health and well-being.
Green, a long-time lover of beauty products, started to pay attention to the ingredients in the products she was using after experiencing health issues. She began researching and quickly discovered alarming information about the ingredients in her favorite beauty products. This discovery prompted her to start making her own products with natural ingredients, starting with a rosewater product for herself which eventually led to the creation of Estelí. Her background as a graphic designer is evident in the aesthetic appeal of Estelí packaging, which features emerald glass bottles.
The brand was launched at a street fair in San Francisco in 2016 and is named after a town in Nicaragua that is home to a nature preserve. Green’s commitment to using only natural ingredients in her products has made them popular among customers who are looking for organic options. She believes that making conscious choices about what we put on our skin can have a positive impact on our overall health and well-being. Learn more about Estelí at estelibody.com.