New Creativity-Based Framework for Strategic Planning: A Step Towards Increased Success in Business

When it comes to strategy development, individuals often rely on frameworks to determine the attractiveness of an opportunity or the potential success of a strategy. However, these frameworks are not always effective in identifying opportunities or developing strategies from scratch. This article aims to address this gap by introducing a new framework based on an in-depth analysis of creativity literature.

The proposed framework categorizes strategies into four groups based on their level of creativity. The least creative strategies involve adapting existing industry strategies, while slightly more creative strategies involve combining different existing industry strategies. Importing strategies from other industries represents a more creative approach, while the most creative strategy involves creating a completely new strategy from scratch.

By categorizing strategies in this way, individuals can have a clearer understanding of the level of creativity required for each approach. This framework can guide individuals in identifying opportunities and crafting strategies that align with their goals and objectives. By utilizing a systematic approach to strategy development, individuals can increase their chances of success in the ever-changing business landscape.

In conclusion, the proposed framework provides a structured approach to identifying potential strategies based on their level of creativity. By using this framework, individuals can make informed decisions when developing and implementing their strategies, ultimately leading to increased success and growth in their businesses.