In a major development for the Boston sports apparel scene, New Era, a Buffalo-based competitor, has acquired the iconic ’47 brand. Known for its baseball hats, T-shirts and other apparel, New Era has purchased the former Twins Enterprise, despite keeping ’47’s local headquarters in Westwood.
The acquisition marks a new chapter for ’47, which was founded in 1947 by Henry and Arthur D’Angelo, twin brothers after whom the company was named. Their family-run business became synonymous with the fan experience around Fenway Park. The company’s store across Jersey Street from the ballpark was a popular destination for fans on game days. In fact, it was recognized by Major League Baseball as being the first to produce team pennants.
For more information on this acquisition visit Boston Business Journal’s website.
