Gap has appointed Sven Gerjets as its new Chief Technology Officer (CTO). Gerjets is known for his expertise in leading technological and cultural transformations across various industries. He most recently served as the CTO at Mattel Inc. and has held senior roles at major companies like AT&T, DIRECTV, and Time Warner.
In his new role, Gerjets will report directly to Gap CEO Richard Dickson, who emphasized the importance of technology in driving the company’s brand reinvigoration and customer connection. Dickson expressed confidence in Gerjets’ expertise and leadership in guiding Gap towards success in utilizing data science. This appointment marks a significant step in Gap’s strategy to leverage technology for growth and innovation. The company is committed to enhancing its technological capabilities to better serve its customers and stay ahead in an evolving retail landscape. With Gerjets on board, Gap is poised to make strides in modernizing its systems and processes to meet the demands of today’s digital consumer.
