In the month of June, statistics from multiple mobile phone retailers showed that OnePlus emerged as the top-selling brand. This was largely due to the popularity of their cheaper models and 5G-compatible phones. The sales data released by Elisa, Telia, and Dna did not reveal exact sales volumes, but it was noted that the OnePlus Nord CE 3 Lite was a popular choice among consumers at Gigantti, Telia, and Dna. On the other hand, Elisa’s best-selling phone was the Samsung Galaxy A15 5g.
The best-selling list in June primarily featured 5G models from major manufacturers such as Apple, Samsung, and Honor. Interestingly, Apple’s iPhone models 13 and 15 as well as Samsung Galaxy’s A series phones were also among the top sellers. For business customers, Apple and Samsung’s A-series devices were particularly popular, highlighting the divide between more expensive and budget-friendly models in the market according to Gigantti.
Several factors may influence consumer choices such as economic situations. Jyri Helistön of Gigantti’s sales manager suggested that tighter budgets could impact spending on certain phone categories. Elisa emphasized that promotional campaigns played a crucial role in driving sales across various price ranges in June. Similarly, Telia noted a growing interest in 5G technology among customers with all top ten best-sellers being 5G enabled devices.
With schools ending and discount sales increasing, Telia reported a busy period in the phone market in June. Dna echoed this sentiment stating that people often consider device upgrades during summer when transitioning between locations where battery life and screen visibility play crucial roles meeting their needs.
