FTC Rejects Facial Age Estimation Technology for Parental Consent in Children’s Games, But There’s No Verdict on Its Merits
The US Federal Trade Commission (FTC) has rejected an application to introduce a new “privacy-protective facial age estimation” technology that would have analyzed a user’s face geometry to determine their age. The application was submitted last year by the Entertainment Software Rating Board (ESRB), UK-based identity software firm Yoti, and youth marketing company SuperAwesome, which…