Produce Pro Julie DeWolf Joins Category Partners as Director of Business Development

Julie DeWolf has been appointed as the Director of Business Development at Category Partners, LLC, a leading provider of data and insights solutions to the perishable industries. Julie will report to Aimee Smith, Senior Vice President of Business Development.

Julie brings over 20 years of experience in the produce industry to her new role. Most recently, she was at one of the largest produce companies in the U.S., where she held a CPA and Shopper Marketing Director position. Her skills and knowledge make her well-suited to drive sales for clients and create value within the supply chain.

Julie is passionate about working on high-performing teams and building relationships that create value. She is eager to put this passion into practice at Category Partners and with their clients. Julie graduated from UCLA with a bachelor’s degree in business/economics and enjoys spending time with her college-age twins, taking kickboxing classes, and volunteering actively in the industry for 15 years.

Category Partners specializes in providing insights, analysis, and research within the perishables industry. Their services include retail analytics, operational analytics, consumer research, and consulting for produce and other perishables categories. The firm is headquartered in Idaho Falls, ID. CEO Tom Barnes expressed his pleasure in welcoming Julie to the team, recognizing her industry knowledge, connections, and commitment to excellence. He believes that her expertise will bring tangible benefits to clients looking to build their businesses and improve efficiencies.