Rauw Alejandro, a reggaeton sensation known for his genre experimentation and dazzling choreography, has formed a new core management and business team, according to Billboard. The team includes his longtime attorney and business manager, José Juan Torres, and his longtime personal manager, Matías Solaris. Additionally, sources have confirmed that Alejandro has enlisted Jorge “Pepo” Ferradas, founder and CEO of FPM Entertainment, to oversee the overall strategy of his career moving forward.
Alejandro previously managed by Eric Duars but split with him last year after being signed in 2017. Speaking to Billboard during the Governors Ball music festival where he was performing, Alejandro expressed gratitude for his past work with Duars while highlighting the growth and learning that had led him to this new stage in his life. He mentioned feeling happy and in control of his career with his new team.
Ferradas brings a wealth of experience to Alejandro’s team as the manager of Camilo and Evaluna as well as co-manager of Rels B with Fede Lauria of Dale Play. His previous experience includes managing Colombian star Shakira in Spanish-speaking markets and founding and developing GTS Universal’s tour and management company. He also held the position of president of music at Univision.
Alejandro’s career continues to ascend with his new management team in place. He has recently released new music and is currently signed to Sony Music U.S Latin. Standing out in the reggaeton world, Alejandro is known for hits such as “Santa” with Rvssian & Ayra Starr which placed him at number six on Billboard’s year-end Top Latin Artists chart in 2023 with 53 songs on Billboard’s Hot Latin songs chart including 11 top 10s.
