Revolutionizing Brand Storytelling: Insights from Industry Leaders in Advertising and Marketing

Little Black Book (LBB) and AdFusion™ from Comcast Technology Solutions (CTS) have announced their partnership for a new season of ‘Content That Connects’. This season will feature panel discussions with industry leaders who are setting new standards in advertising and marketing. Simon Morris, head of strategic partnerships and business development at AdFusion™, is thrilled to collaborate with LBB in exploring the minds shaping the advertising landscape. He highlights that the brightest minds in advertising are not just reacting to change, but fueling it. The series will focus on uncovering strategies and ethics that will define the next era of brand storytelling.

Comcast Technology Solutions is known for purpose-driven marketing and advertising solutions, with AdFusion™ being a result of their research and investment in creating a better way to command advertising efforts. By teaming up with LBB, they aim to tackle topics such as purpose-marketing, in-housing strategies, and sustainability in production. The panels will include chief technology officers, chief marketing officers, heads of production, and brand marketers from leading companies.

Matt Cooper, CEO of Little Black Book, is enthusiastic about this season and looks forward to bringing together industry talents for virtual panel discussions and a live panel at the LBB & Friends Beach in Cannes. He emphasizes that this season’s theme aligns perfectly with Little Black Book’s mission to provide innovative solutions for brands looking to connect with their customers through content strategy.

The conversations will primarily take place virtually, with a special panel and lunchtime discussion at the LBB & Friends Beach in Cannes. The first episode is set to launch soon, so stay tuned for more updates.