SENSES, a new Irish Ultra Premium Whiskey Brand, has been launched by Liath Restaurant chef owner Damian Grey and Rupert Egan, Master Bonder of Egan’s Irish Whiskey. This brand offers a world-first experience by allowing each of the five foundations of taste – Bitter, Sour, Salt, Umami, and Sweet – to be experienced through five individually crafted and finished 23-year-old Single Malt Irish whiskeys.
Circle Content played a key role in conceptualizing and developing the entire launch for the SENSES brand. From creating a Brand Film, Stills Photography to 3d Bottle Renders, the team operated from their studio in Deansgrange. Alan McQuaid, managing director of Circle Content, expressed that the goal was to evoke a marriage between science and intuition in the brand’s aesthetic. The aim was to showcase the combination of precise science with instinctive creativity to offer a transformative experience to the consumers.
Liath Restaurant is a Two-Star Michelin restaurant that explores and challenges preconceptions of the senses through eight seasonal menus that dive into the five building blocks of taste – Bitter, Sour, Salt, Umami, and Sweet. With two Michelin Stars since 2022, Liath Restaurant stands at the forefront of Irish gastronomy. On the other hand
