Meta, the social media giant led by Mark Zuckerberg, has recently changed the way it labels images created or edited with Artificial Intelligence (AI). Instead of labeling these images as ‘Made with AI’, they are now labeled as ‘AI Information’. This change aims to provide more insight into how AI technology was used and whether there were minor modifications involved.
In an effort to increase transparency, Meta announced in February that it would begin identifying realistic content generated by AI tools on its social networks. However, some professional photographers have expressed concerns about the current labeling system. They argue that even images with minor AI retouching are automatically labeled ‘Made with AI’, which can be misleading for users who may not understand the extent of AI use in the content.
Meta has acknowledged this feedback and has updated its labeling statement on AI-generated content to provide more context and address user expectations. The company relies on industry-standard indicators to assess if content was created with AI and labels it accordingly. Although some content flagged as ‘Made with AI’ may only have minor AI modifications, the new ‘AI Information’ label aims to clarify the extent of AI use in the content.
Users can now click on the ‘AI Information’ label on Meta’s social networks to understand why the content was labeled and how AI was used. This update aims to provide users with more information and transparency about the use of AI technology in images across Meta’s platforms. It is a positive step towards creating a more informed and trustworthy online environment for users.
