During an exclusive interview with Forbes, entrepreneur Richard Branson revealed one of his biggest business blunders. The Virgin Group founder admitted that his foray into the soft drinks market with Virgin Cola was a huge mistake. Despite initial success and even outselling Coca-Cola at some stores, the brand eventually crashed due to a disastrous PR stunt.
Branson recalled the moment when he ordered a British Sherman tank to be brought to Times Square and crush a pile of Coke and Pepsi cans. The ill-fated move sealed the fate of Virgin Cola and led to its eventual discontinuation in 2014. Looking back on the experience, Branson realized the importance of staying true to your values and differentiating your business from competitors.
In typical Branson style, he emphasized his motto of “S**** it, let’s do it,” which reflects his willingness to take risks and try new things. Despite setbacks, Branson continues to embrace new challenges and enjoy the process of learning along the way. His unwavering commitment to innovation and creativity has made him one of the most successful entrepreneurs in history.
In a thrilling match, Germany clinched its spot in the playoffs at the men's hockey…
In New Caledonia, protests have escalated to violent clashes with police and looting of businesses…
The Grand Rapids Children’s Business Fair is just around the corner, and it’s set to…
At Augusta Health in Fishersville, Virginia, hospital employees are honored during National Hospital Week with…
On Friday morning, a pro golfer named Scottie Scheffler was involved in an incident where…
The New York Knicks were unable to secure a Game 7 against the Indiana Pacers,…