Shein Faces Stricter Regulations in EU as ‘Very Large Online Platform’

The Chinese online retailer Shein will be subject to stricter rules in the European Union as a result of being classified as a very large online platform under the Digital Services Act. With an average of more than 45 million monthly users in the EU, Shein must take extensive precautions to protect consumers, including preventing the sale of counterfeit products and addressing violations of intellectual property rights.

One requirement for Shein will be to conduct annual risk assessment reports, with a focus on potential adverse effects on the health and safety of consumers, particularly minors. This includes evaluating the physical and mental well-being of underage users. By August 31st, Shein and other large online platforms must comply with the DSA’s regulations, which initially affected 19 major services like Amazon, Zalando, Google Maps, Facebook, TikTok, and others.

The Digital Services Act was first introduced in April 2020 and has since been expanded to include more platforms such as Pornhub, Stripchat, XVideos and now Shein. The aim of these regulations is to create a safer and more responsible digital environment for European consumers when using online platforms.