As the CEO of AffiniPay, Dru Armstrong has observed a shift in payment activities as businesses resume in-person operations following the COVID-19 pandemic. She notes that small businesses are finding it challenging to keep up with the changing landscape, as more and more transactions become digital. Armstrong emphasizes that having customers pay at the time of service rather than through traditional methods like mailing invoices or providing card numbers over the phone is beneficial for small firms.
AffiniPay is a fintech company based in Austin, Texas, that caters to small legal and accounting firms looking to embrace digital payment acceptance services. With a 20-year history of offering online payment solutions, the company recently expanded its offerings through the acquisition of MyCase in 2022. This acquisition allowed AffiniPay to introduce expense management tools and a virtual Visa card, enhancing its suite of services.
Dru Armstrong looks forward to 2024 and anticipates the transformative impact of generative AI on the fintech industry. AffiniPay is committed to leveraging new technologies to streamline business operations and simplify workflows for professionals. In order to stay ahead of industry trends, she stresses the importance of strong leadership and adaptability. She envisions AffiniPay becoming a trusted solution in the fintech industry by effectively incorporating tools that enhance efficiency.
As CEO for three years now, Dru Armstrong brings wealth of experience from her previous roles at Grace Hill and Lily Pod. Her leadership philosophy emphasizes identifying trends swiftly adapting changes in industry which enables her company remain flexible and proactive ensuring their position as leading fintech solution provider trusted by businesses all sizes remain solidified.
