TransUnion’s Transformative Data Platform: OneTru and the Future of Consumer Analytics

TransUnion’s core strategy is built on the vast amount of data it has collected from over 25 companies. This data is currently being consolidated onto a platform called OneTru, which offers a wide range of data services such as data ingestion, data management, data governance, and data security. Once completed within the next two years, OneTru will provide TransUnion and its customers with access to a vast amount of consumer data that will be used to develop next-generation analytical services, machine learning models, and generative AI applications.

This initiative is being led by Achanta, who has previously held similar positions at Neustar and Walmart. The development of OneTru has been made possible by TransUnion’s migration to AWS, known as “Project Rise,” which is expected to be completed by the end of the year. After acquiring Neustar, a Google Cloud Platform customer, TransUnion adopted a multicloud infrastructure that also supports GCP. However, the main focus of its technology modernization is OneTru and its 50 petabytes of data assets accumulated over the years.