Women’s Sports Betting Surges: Opportunities and Predictions for the Women’s Basketball Final Four

As the popularity and viewership of women’s sports increase, so does the interest in betting on them. This surge in interest is due to a variety of factors, including the emergence of superstar talents like Caitlin Clark and the growing valuations of women’s sports franchises. Despite this, only 26% of bettors are women, according to the American Gaming Association. This presents a significant opportunity for sportsbooks to tap into an untapped market of female bettors.

One highly anticipated rematch that captured the attention of fans was the LSU-Iowa game featuring iconic players Caitlin Clark and Angel Reese, coached by Kim Mulkey. Additionally, the game between the University of Connecticut and the University of Southern California also drew significant interest, with star player Paige Bueckers shining as UConn secured a victory. FanDuel’s Senior Vice President and General Manager, Karol Corcoran, noted the unprecedented interest in women’s sports betting and expressed excitement about upcoming Final Four matchups.

DraftKings and BetMGM also reported strong activity on Monday night’s women’s basketball games, which surpassed even NBA and MLB events in popularity. Looking ahead to the Final Four, FanDuel predicts Iowa as a 2.5 point favorite over UConn and South Carolina as an 11.5 point favorite over NC State. The excitement and engagement with women’s sports betting is expected to continue growing in the coming days as more people become interested in this emerging sporting event.