AI Takes Over Influencer Industry: The Future of Digital Marketing and Public Relations

The digital world is experiencing a shift as artificial intelligence takes over the influencer industry. AI technology is changing the way influencers interact with their audience and creating new opportunities for them to enhance their content. One example of this is the virtual influencer Aitana, created by advertising agency The Clueless in Barcelona.

The rise of AI has brought about economic advantages such as unmatched creative control and cost-effective alternatives to human influencers. Virtual models created through AI technology are now appearing in advertisements as if they were real actors, attracting a younger, tech-savvy audience.

Influencers like French influencer Charles Sterlings are using new technological advances like Sora video generative AI to create engaging content and reach a wider audience. However, tools like Deepshot allow influencers to create deepfake videos easily and affordably, raising concerns about the future role of AI in the influencer industry.

Despite these concerns, some agencies believe that real models and AI-generated models can coexist in the industry. They see it as an opportunity for influencers to enhance their content and reach a wider audience without replacing human influencers entirely. The market for AI-generated influencers is expected to grow significantly in the coming years, reaching a value of $200 billion by 2032.

Overall, the integration of AI into the influencer industry has changed the landscape of digital marketing and public relations, offering new opportunities for influencers to engage with their audience in innovative ways. While there may be concerns about the future role of virtual counterparts, human influencers are not likely to be replaced entirely by their digital counterparts.