Amazon Fresh is transforming its checkout process by introducing smart Dash Carts. In an effort to improve the grocery shopping experience, the company has been working on reimagining its grocery strategy, with a focus on achieving success with its Fresh business. Instead of using its Just Walk Out technology, Amazon’s next generation of Fresh stores will rely on Dash Carts for a seamless checkout process.
In August, Amazon unveiled redesigned Fresh stores in Illinois as part of an experiment to enhance the overall customer experience. The company acknowledged the challenges faced due to external factors impacting the business environment and announced that it was working to improve the Amazon Fresh operation. The experimentation focused on various aspects such as selection, checkout formats, assortment, and price points to create a top-notch grocery shopping experience for customers.
The experimentation seems to have paid off, as Tony Hoggett, Amazon’s SVP of grocery stores, confirmed that the new batch of Fresh stores will not use Just Walk Out technology. Instead, they will implement Dash Carts, which are smart shopping carts equipped with a scanner and screen to allow customers to check out as they shop. Dash Carts also help shoppers navigate the store, discover new items, and find the best deals.
While the new Fresh stores will not feature Just Walk Out technology, Amazon will continue to use it in a small number of Fresh stores in the U.K., as well as some Amazon Go stores. The company’s Seattle-based operations are ranked No. 2 on The PG 100 list of the top food and consumables retailers in North America. Whole Foods, based in Austin
