Amazon Prime Video is introducing ads to its French users starting from this Tuesday. The advertisements will last around 30 seconds before viewers can watch their chosen program, with a total advertising time of two to three minutes per hour of viewing. Users can opt to pay an additional fee of 1.99 euros per month to enjoy ad-free content.
To subscribe to the ad-free service, users must go to their settings, select “Prime,” choose “Watch without advertising,” and click on “Start subscription.” The classic subscription with ads will remain at 6.99 euros per month, while the ad-free subscription will cost 8.98 euros per month. Live programs will still include ads regardless of the subscription type.
Amazon’s decision to include ads on its platform aligns with competitors like Netflix and Disney+, who also offer ad-free subscriptions at higher prices. Amazon justifies the move by stating the need to invest in attractive content and promises to broadcast significantly fewer ads than traditional TV and other streaming services.
With Amazon’s extensive knowledge of customer preferences through its online sales site, the inclusion of targeted ads could be lucrative for the company. By charging extra for ad-free content, Amazon aims to tap into this potentially profitable market. Jeff Bezos, the CEO of Amazon, sees this as an opportunity to leverage Amazon’s influence and bring more value to its customers.
In summary, the addition of advertisements on Amazon Prime Video for French users follows a trend set by other streaming platforms. By offering both ad-supported and ad-free subscriptions, Amazon aims to cater to different viewer preferences while capitalizing on its extensive customer data to deliver targeted ads.
