Apple CEO Tim Cook has apologized for the latest iPad Pro advertisement, acknowledging that the company “missed the mark.” The ad faced criticism from internet users who believed it celebrated technology’s ability to harm human creativity and art. In a statement to AdAge, Apple’s vice president of marketing communications, Tor Myhren, expressed regret for the ad’s content and emphasized that creativity is a fundamental part of Apple’s DNA. Myhren reiterated that Apple aims to design products that empower creatives around the world and celebrate the diverse ways users express themselves through their products. Despite an initial positive message from Cook about the product’s features, internet backlash was immediate. Many users criticized the ad for its unsettling imagery and implications about technology’s impact on creativity and human experience. Due to the negative response, Apple has decided not to air the ad on TV. This move is a departure from the tech giant’s usual marketing strategy, which typically avoids making public apologies. Despite this decision, the ad remains posted on Cook’s social media account, stirring continued discussion among users about the intersection of technology and creativity.
Apple CEO Apologizes for Controversial iPad Pro Ad: The Road to Redemption
