Apple unveiled a new line of iPad tablets on Tuesday, powered by an AI chip that is more powerful than the one currently used in laptops. This marks the company’s move towards integrating artificial intelligence into its devices. The latest version of the iPad Pro features a new chip called the M4, which is designed to handle power-hungry AI tasks and makes the iPad Pro the most powerful device of its kind, according to Apple’s senior vice president of hardware technologies, Johny Srouji.
Apple’s decision to update its iPad lineup after two years without upgrades ends the company’s longest period without changes since the tablet was launched in 2010. Critics have accused Apple of being slow to embrace AI technology, with Microsoft surpassing it as the world’s biggest company by market capitalization. However, Apple has begun to fully incorporate AI technology into its products, with Tim Cook seeing generative AI as a significant opportunity across all of Apple’s products.
The release of the M4 chip also signals Apple’s plans to make more significant AI announcements at its Worldwide Developers Conference on June 10. Analysts anticipate that other Apple products like iPhones and laptops may also benefit from this powerful chip. Microsoft has already embraced AI technology and incorporated it into its software and applications, as well as introducing tools like Copilot chat functionality for cloud computing clients.
Overall, Apple is taking steps towards becoming a leader in artificial intelligence technology and enhancing user experience across all its products. With Tim Cook expressing optimism about the potential of AI technology in boosting sales and revenue for the company, it seems that Apple is determined to stay ahead of the curve when it comes to innovation and technology integration.
