Coach’s latest campaign for spring is a vibrant “Find Your Courage” collection, featuring rapper Lee Young-ji. In this new chapter set in a virtual universe, Lee discovers her true self and learns to challenge expectations with humor. Each visit she makes in this virtual world reveals an individual’s unique “superpower,” helping her to uncover her true self in a one-of-a-kind way.
The campaign, titled “The Courage to Be Real,” is focused on inspiring people to embrace their complex identities and express all facets of who they are. The Tabby shoulder bag is just one of the many colorful options available in this collection that blurs the lines between physical and virtual worlds.
As part of the campaign, Lee Young-ji explores the concept of courage in expressing herself authentically and discovering what makes each person unique. Through a colorful and imaginative journey, Coach encourages individuals to embrace their multi-dimensional identities and courageously navigate the complexities of who they are. The campaign aims to inspire individuals to find the courage to be real, unique, and unapologetically themselves.
