The PBR World Finals: Unleash The Beast: Championship is set to take place in Arlington, Texas at AT&T Stadium in just one month. To kick off the festivities, Cole Hauser’s Ultimate Tailgate Party will be taking over the East Plaza of the stadium on Saturday, May 18th.
The event will feature a live music performances from the Tractor Supply Co. Stage by YEEDM duo VAVO, Dean James & The Treatment, and the Dallas Cowboys’ DJ EJ. VAVO, who is headlining the event, has been seeing success on various dance charts and has collaborated with country music stars like Kane Brown and Dylan Scott.
Attendees can enjoy special guests, merchandise, lawn games, activations from PBR Teams, and drinks from the Michelob ULTRA Mobile Bar during the pre-event tailgate from 4:30-7:30pm CT. The Ultimate Tailgate is open to all fans with a ticket to that evening’s rounds for PBR World Finals – Championship.
Cole Hauser expressed his excitement for the event stating “After we party outside, we will bring the party inside to witness bull riding history”. Hauser formed a partnership with PBR in 2022 and has been involved in writing, directing and starring in PBR brand creative that is featured in various platforms. Single-day tickets for the PBR World Finals are currently on sale and can be purchased at SeatGeek.com and PBR.com/WorldFinals or by phone at 1-800-732-1727. Don’t miss out on this exciting event that will surely kick off the PBR World Finals in style!
