Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner have teamed up with AT&T Business to launch a new product that is powered by the network. The campaign focuses on highlighting how small business customers rely on the AT&T Network during high-pressure situations to get the job done.
Rainn’s posts on LinkedIn and Instagram created speculation until a commercial aired on Masters Sunday confirming his partnership with AT&T Business. The commercial showcases Rainn introducing an innovative sleep aid pillow that has his voice incorporated. The pillow promotes a good night’s sleep with soothing sounds.
Fischer plays the role of the social media manager in the business and expresses gratitude for having AT&T Business to help share the chaos with the world. Despite expected obstacles and humorous moments, Rainn’s dream comes to fruition thanks to the reliability of AT&T Business.
The campaign emphasizes the need for a Next Level Network during these ‘Next Level Moments.’ It also highlights how adaptability is needed when starting a small business. The comedic twist provided by Wilson and his co-stars makes it more engaging for viewers.
Overall, this campaign showcases the importance of having a reliable network like AT&T Business to support small businesses during significant moments of launching new products and ventures.
