The Electrolux EcoLine Hub, launched by Electrolux Group during Fuorisalone 2024, is a groundbreaking space that aims to promote environmental awareness and encourage sustainable living. Located in the heart of Biblioteca degli Alberi Milano (BAM), the green hub of Portanuova, the first neighborhood globally recognized for its double sustainability certification, this space serves as a focal point for individuals looking to contribute to a greener future.
The hub’s captivating design features mirrored walls and a homely atmosphere that reflects Electrolux’s values and commitment to sustainability. Divided into two main thematic areas – Taste and Care – visitors can learn about the benefits of eco-friendly appliances such as energy-efficient steam ovens, fridge-freezers, and washing machines. Additionally, interactive experiences such as the AWorld application for calculating and reducing carbon footprint are available.
Through this space, Electrolux hopes to educate the public on the importance of sustainability and how everyday actions and decisions within the home can make a significant impact on the environment. The hub acts as a catalyst for change, inviting visitors to explore innovative solutions for more eco-friendly living. With its focus on raising awareness and promoting sustainable living practices, this valuable resource is perfect for those looking to make a positive impact on the planet.
