In 2023, small and medium-sized businesses began to harness the power of generative AI to drive growth and new revenue streams. Tools like Gemini allowed business owners to create ad campaigns, reach new customers, respond to inquiries faster, and generate insights in minutes. This was just the beginning of how AI-powered tools are revolutionizing productivity, creativity, and opportunities for businesses and communities.
Research shows that 82% of small business leaders who have already embraced AI believe it will enhance their productivity in the next two years. For businesses looking to expand and thrive in today’s digital landscape, embracing new technology has become essential.
One example of this is Wisecut, a video editing business co-founded by Ivo Machado. After leaving Brazil for the U.S. eight years ago, Ivo recognized the potential of AI in streamlining editing processes. With the help of his brother Vicente, Wisecut was launched in Miami in 2019. By leveraging Google Search and participating in the Google for Startups Latino Founders Fund, Wisecut saw tremendous growth in 2023, increasing their user base by 4,000% and tripling their employees. Today, Wisecut’s AI features serve half a million creators by automating tasks such as cutting, adding subtitles, and more, saving them valuable time.
The success story of Wisecut demonstrates the transformative impact that AI can have on businesses willing to embrace new technology and innovate. As AI continues to evolve and improve, the possibilities for growth and efficiency in the business world are endless.
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