Allison Loucks, Director of Business Development & Innovation at ESPN, recently spoke as a keynote speaker at the SVG Digital Engagement Forum in NYC. ESPN is well-known worldwide as the leader in sports, and their innovative approaches to delivering live sports content to fans are what sets them apart.
During her speech, Loucks highlighted how crucial analytics are in shaping viewer experiences across various platforms, including traditional television broadcasts, mobile apps, social media, and even sports betting. By using data and technology, ESPN creates engaging content that resonates with fans in different ways.
As a global leader in sports media and entertainment, ESPN continues to push boundaries and innovate in the digital space. Their dedicated analytics team is constantly searching for new ways to enhance the viewer experience and create dynamic content that keeps fans coming back for more.
If you want to watch more interviews from the 2024 SVG Digital Engagement Forum or stay updated on industry-related conversations, visit SVG’s YouTube channel. Keep informed about the latest trends in digital engagement and listen to experts like Allison Loucks discuss the future of sports media and entertainment.
