Ferrari and HP Inc. have announced a historic multi-year title partnership that aims to promote sustainable innovation and accelerate the use of targeted technologies across the Scuderia Ferrari Formula 1 team, Scuderia Ferrari Esports Team, and the Scuderia Ferrari Driver Academy. The collaboration will see HP’s high-performance products and services integrated into the Prancing Horse teams, enabling them to enhance training precision and strategic decision-making on and off the track.
The new partnership will begin with the Miami Grand Prix in May, with the Scuderia Ferrari HP logo on Maranello’s Formula 1 single-seaters. The Scuderia Ferrari Esports team and Maya Weug’s car in the F1 Academy will also race under the new name. Before the Miami Grand Prix, representatives from both companies will present a unique edition of the Scuderia Ferrari HP livery designed specifically for the event.
Ferrari CEO Benedetto Vigna and HP CEO Enrique Lores expressed excitement about the collaboration, emphasizing their shared values of innovation, sustainability, and commitment to future generations. Vigna highlighted Ferrari’s legacy of progress and drive for excellence, while Lores emphasized HP’s natural fit with Ferrari’s rich history of technology, performance, and craftsmanship.
Both brands are looking forward to leveraging their global racing presence to accelerate sustainable innovation and create lasting impact for customers and communities. The partnership represents a significant opportunity for growth and collaboration between two iconic companies committed to creating a better future for all.
