FOR, a swim tech brand, has won the ‘Mechanical, Engineered, and Wearable’ category at the 2024 Sports Technology Awards in London, UK. The company launched its second-generation swim goggles, Smart Swim 2, on April 2nd. These new goggles feature an integrated heart rate monitor, SwimStraight for open water directional guidance, and a library of guided workouts.
Dan Eisenhardt, the Founder and CEO of FORM, expressed his excitement about winning the award for the second year in a row. He credited his team, products, and the experiences they deliver for this achievement. The Smart Swim 2 goggles have been well-received by pro triathletes like Kristian Blummenfelt, Hayden Wilde, Gustav Iden, Lionel Sanders, Emma Pallant-Browne, and Skye Moench.
Rebecca Hopkins, CEO of The STA Group, which owns The Sports Technology Awards, highlighted the importance of technology in sports today. She praised the visionaries who use technology to enhance the sports experience for athletes
