The 2023 TransPerfect Music City Bowl had a direct economic impact of $23 million on Nashville’s economy, according to bowl officials. The game, where Maryland defeated Auburn 31-13, took place on Dec. 30 at Nissan Stadium and drew an attendance of 50,088, making it the fourth-largest college football bowl game of 2023 outside of the College Football Playoff.
During the bowl festivities in 2023, a total of 24,363 room nights were occupied by attendees. Out-of-town attendees spent an average of $243 daily while in-town attendees spent an average of $206 daily. The all-time economic impact record for the Music City Bowl was set in 2021 when Purdue defeated Tennessee in a sold-out game that generated $32 million in economic impact with an attendance of 69,489.
Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy. Scott Ramsey, President & CEO of the Music City Bowl expressed his satisfaction with the positive economic impact of the event and attributed it to the support from fans, sponsors and community members. He emphasized the bowl’s ongoing contribution to Nashville’s economy and expressed optimism for the future.
For more information about the Music City Bowl or any other sporting events please reach Mike Organ at [615-
