During a recent investor call, Google shared the positive results of ads shown during pauses in videos on YouTube for connected televisions. Last year, the technology company introduced innovative advertising formats on large screens like smart TVs, showing fewer but longer ads that could not be skipped. In addition to this, new experiences were reported when users paused a video.
Google’s Senior Vice President and Chief Business Officer, Philipp Schindler, mentioned that they have also experimented with ads in ‘shorts’, YouTube’s short, vertical video format. This format has seen significant growth in the number of channels using it and viewer numbers have increased. Shorts ads continue to perform well as they are available on mobile, tablet, and desktop devices.
In the United States alone, Shorts monetization has doubled in the last year. Google is focused on delivering engaging ad experiences for users on different platforms, capturing the attention of audiences and ensuring strong results for advertisers. The company is committed to continuously improving its advertising products to better serve both users and advertisers alike.
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