In Princeton, Hermès has created a store that reflects the academic atmosphere of the area. The intimate setting provides a unique and personalized experience for clients who prefer something cozier. Despite the trend towards larger stores, Hermès values the charm of small stores and believes this uniqueness is a valuable tool for communication.
The Princeton location, at 3,600 square feet, is significantly smaller than the 20,050 square feet Hermès store on Madison Avenue. This intimate setting allows for highly personalized experiences from products to the store environment. Mahady believes that building relationships and valuing neighborhoods over high-traffic locations is key to success.
Hermès tailors each store to fit its specific location, creating a unique and tailored experience. The goal is to make the store feel welcoming and residential despite its size. The brand values building relationships with clients in unique and tailored environments like Princeton where the median household income is significantly higher than the national average due to biotech and pharmaceutical companies as well as Princeton University’s presence which attracts international students and visitors.
Mahady acknowledges the value of being close to an international university like Princeton University which has potential for growth in areas like Boston known for its college town atmosphere. Overall, Mahady’s approach emphasizes personalized experiences and building relationships with clients in unique and tailored environments that reflect their surroundings.
Hermès prides itself on offering highly personalized experiences that are unique to each location they operate in. This approach has proven successful in places like Princeton where Mahady believes that building relationships with clients is key to success despite being located in a smaller space compared to other locations.
The intimacy of the Princeton location creates an atmosphere that feels welcoming despite its size, allowing clients to have a more personalized experience with their products while also providing a sense of community within
