Assistant Professor Beth Hoffman at the University of Pittsburgh teaches a class called Entertainment and Media Health, where she emphasizes the importance of combating misinformation in public health. She believes that reaching millions of people through TV shows and movies can be a powerful way to educate the public about public health issues.
Hoffman has worked on the set of “Code Black” in 2015, advising them on medical accuracy and helping actors answer medical questions from viewers. Her expertise has caught the attention of USC and the Hollywood Health Society, who regularly seek her advice and research to accurately cover health topics on camera. One study she did in partnership with Hollywood, Health and Society showed that the “This is Us” Alzheimer’s disease storyline motivated viewers to have discussions with family members about advanced care planning.
Some of Hoffman’s students have been inspired to follow in her footsteps and pursue careers in public health. She hopes to empower her students with the skills to critically evaluate the health information portrayed in the media. By continuing to work with Hollywood and students, Hoffman and the University of Pittsburgh are committed to tackling misinformation in the media and promoting public health education.
